Push Play Annual Report 200


Push Play has become the catch phrase for healthy active lifetyles - the new verb for 'being active'. Pushing Play's all about getting exercise in frequent snacks, either on the way to work, on Saturday morning, or instead of taking the lift. New Zealand is getting the message that active workplaces and schools and homes are healthier and more fun.

Lowering the Couch Potato Index

Push Play was launched in 1999 to promote the essential message that 30 minutes a day on most days of the week (totalling 2.5 hours each week) is the recommended 'dose' of physical activity needed for physical wellbeing. Latest research shows 33% of us (adults and children) are not active for the 2.5 hours a week recommended by the Hillary Commission. So our national CPI (Couch Potato Index) stands at 33. This compares well with the 85% of Americans and 50% of Australians who are not active in their lifestyles.

The two out of three Kiwis who do enjoy the benefits of an active lifestyle are well placed to avoid preventable conditions - obesity, heart disease, diabetes, depression and some cancers, as well as many other chronic medical conditions. Research tells us that most inactive people want to be more active, and Push Play is designed for them.

Strategic Target 2000 Results
In Active Living
  • A 10% increase in the number of people doing a minimum of 2.5 hours active leisure a week
  • Research will show results in 2001




  • Push Play/Taakaro taakaro Push Play

    More People More Active More Often

    We're now hearing the benefits of exercise can be achieved without hard labour. To just raise your pulse or break a slight sweat on most days of the week - walking briskly, swimming or gardening vigorously - will improve your health and how you feel.

    Inactivity is linked to the deaths of 2,100 people a year - that's four times the level of the road toll. Their deaths would not happen if those people were more active. Many illness conditions and lingering complaints stem from sedentary lifestyles. This not only costs our health system an estimated (minimum) $50 million a year but has a very human effect - it needlessly ruins the lives of thousands of Kiwis.


    Strategy
    United Networks Since its launch in 1999 Push Play has been extended to most communities and sectors. Regional sports trusts throughout New Zealand have run hundreds of Push Play promotional events, and a successful television campaign is pushing the activity message out there. We wish to thank our partners in promoting  snacktivity - the National Heart Foundation of NZ, Health Funding Authority, Local Government NZ, Agencies for Nutrition Action, YMCA and sponsor UnitedNetworks.


    Action And Results In 1999-2000
    Around the country 496 Push Play events have been run - involving over 176,000 attendances. Over half of all Kiwi adults are aware of the Push Play campaign with 65% attuned to the wider message of the benefits of physical activity. The Commission also published 12 sets of statistical Push Play facts on how physically active we are - by region. Using this information the East Coast region, for example, can tailor its Push Play message and programmes to better reflect its patterns of activity which might differ from those in Central Auckland or Southland.




    Green Prescriptions/Te Rongoaa Kakariki Green Prescription

    Prescribing the Activity Cure

    The Green Prescription is a great Kiwi invention that is making a difference and drawing praise from overseas. In short, a Green Prescription is written advice from a general practitioner (GP) to a patient to walk, swim or go to the gym, and for how long and how often.


    Strategy
    Through Green Prescriptions, Push Play has become part of the treatment many people receive from their GP. More than half of New Zealand's GPs have embraced Green Prescriptions and prescribe appropriate exercise to patients who will benefit from it. These include people with arthritis, asthma, depression, diabetes, high blood pressure, heart disease, obesity and osteoporosis.


    Action And Results In 1999-2000
    More and more General Practitioners are issuing Green Prescriptions - and all Independent Practitioners Associations are on board. Seven Green Prescriptions Co-ordinators working in most regions have helped sell the message, and now half of all GPs write Green Prescriptions, an average of 6000 scripts a month. But more importantly patients are feeling the benefits. In recent research 66% said they experienced health improvements from a Green Prescription. The 'average' Green Prescriptions patient is a woman (77%) who had been issued a Green Prescription to lose weight (49%), had been prescribed walking (78%), was still enjoying the prescribed activity after 6 months (53%), and was doing more exercise than before the Green Prescription had been issued (58%). Of those claiming improvements about a third felt better, another third lost weight and the rest had more energy, breathed easier or enjoyed general uplift in their wellbeing.




    He Oranga Poutama /Active Maori Lifestyles He Oranga Poutama

    Greater Maori Participation

    Strategy
    He Oranga Poutama takes the concept of participating for life (Omangia te Oma Roa - Run the Long Journey) to support sport and active leisure for Maori in a Maori setting. The Commission's strategy for sport for Maori is based on the philosophy of He Tangata, He Tangata, He Tangata - putting people first.


    Action And Results In 1999-2000
    12 Kaiwhakahaere (co-ordinators) promote the active-living message from Tai Tokerau to Te Arawa, Tai Rawhiti to Te Tai Hauauru. The co-ordinators create opportunities for Maori sport in a Maori setting. He Oranga Poutama activities involve mokopuna to kaumatua and occurred on half of all marae.

    He Oranga Poutama has developed healthy lifestyles in rural/urban, marae, whanau, hapu and iwi settings. The Hillary Commission remains committed to He Oranga Poutama and the positive impact it has had on Maori communities.




    Community Sport Fund/He Putea Haakinakina mo te waahi huihuinga

    Funding for Every Community

    Strategy
    District and city councils spend over $340 million a year providing sport and leisure facilities and services. They are the best bodies to provide sport and Push Play opportunities that are handy to where people live. The Commission directs its support for sport clubs through local authorities and independent assessment committees. The Community Sport Fund provides funds for clubs and community groups that provide opportunities for young people's sport, coach and volunteer training or other local priorities that will enhance community sport and active leisure.


    Action And Results In 1999-2000
    Over 5,200 projects or events are supported throughout New Zealand. This year the Community Sport Fund distributed $5.74 million to communities. Our partners in the scheme, local authorities, administer the fund and some contribute to it. A minimum fund of $22,000 is guaranteed to small district councils (such as Stratford or Hurunui) so that their rural clubs are not disadvantaged.

    To help local authorities delivery the Community Sport Fund, we trained 376 people from 70 councils. The Hillary Commission provides technical advice, information and recognition to help local authorities plan and deliver services so that more people can enjoy active-living opportunities. This includes strategic planning development, advice on policy and advocacy, and resources and expert opinion on the design and management of sport and active-living facilities and services.

    Tama tu, tama ora, tama noho, tama mate.

    A person who is active develops healthy lifestyles - a person who is inactive suffers.




    KiwiWalks/Nga Hikoi Kiwi Kiwi Walks

    Fast Walks for Busy People

    Strategy
    KiwiWalks enable busy people to enjoy the great outdoors on New Zealand's many accessible tracks. They're ideal for Push Play - which calls for 30 minutes of moderate activity on most days of the week. KiwiWalks are safe and fun, take no more than an hour and don't require special gear.


    Action And Results In 1999-2000
    Virtually all local councils have joined the scheme and launched 150 KiwiWalks. KiwiWalks will soon be available in every community. Find out about walks in your area on www.sport.org.nz/kiwiwalks/.




    Sports Trust Serving Communities

    To implement sport and active leisure programmes on the ground we are in partnership with, amongst others, the 17 sports trusts. As regional support organisations, they are ideally placed to be our primary partners in delivering community programmes. During the year the sports trusts contributed $14.44 million of locally-generated funding to the $5.69 million provided by the Commission for the development of active, healthy, cohesive communities.

    This funding went into developing regional sports organisations and clubs, training coaches and administrators, implementing our national policy on junior sport through KiwiSport and Sportfit, encouraging active healthy communities under the Push Play physical activity campaign, and closing the gaps through the marae-based He Oranga Poutama programme.

    The sports trusts tell us that more than 20,000 people completed formal training in coaching and administration this year. Over 400 regional sports organisations enjoyed the support and expertise provided by the sports trusts.

    In implementing the national policy on junior sport, trusts provided KiwiSport training for teachers and sport leaders (29,575 attendances), while more than 21,196 secondary school students underwent sport leader and sport education training.

    The sports trusts have embraced the great Push Play message and during the 1999-2000 year undertook 496 Push Play-branded physical activity events, which attracted more than 176,000 attendances. Green Prescriptions, where doctors advocate physical activity as a key to good health, saw 4,555 patients working with sports trusts in a bid to improve their health and wellbeing.

    The sports trusts have embraced the Closing the Gaps philosophy - working directly with Iwi or through He Oranga Poutama. Our aim is to get more Maori active in marae settings: 73,000 Maori participated in marae-based physical activity events during the year.

    The partnership sports trusts have with their supportive regional infrastructure is a real asset. This partnership includes schools, sports organisations, iwi, local councils, and community trusts and health providers. By linking and working together we can ensure the continued development of grassroots sport and healthy active communities.




    Closing the Gaps in Active Living

    The Commission has adopted the findings of the Taskforce on Maori Sport, Fitness and Leisure, which published its report in December 1999. This has led to strategies for improving the benefits of sport, fitness and leisure for Maori. These strategies include:

  • adopting a holistic approach to whanau, wairua, tinana and hinengaro, and respecting tikanga Maori
  • acknowledging and supporting initiatives that are unique to Maori
  • helping organisations develop their relationships with Iwi.


  • Funding by Region

    1999-2000 total funding to sports trusts

    Funding by Region

    For more on the regional sports trusts, click here.




    The Hillary Commission for Sport, Fitness and Leisure
    Te Komihana Haakinakina a Hillary
    Our programmes are funded by the NZ Lottery Grants Board