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Current Issue | Summer 2000 | Winter 2000

Read on to get ideas, resources and pointers to our campaign partners to help get your community on its feet.


Winter 1999

Push Play Update
Suzy Says...
Mayors Focus on Fitness
Fit Food Challenge
Active Christchurch
YMCAs - Active Friends
Cities On Their Feet

 

The Chairman Says...

so simple but so good Push Play is off to a great start! We are delighted with the response to the campaign since its launch in April. The first round of TV advertising clearly showed that everyone is capable of taking small bites of activity (snacktivity). A survey of the television exposure and adult recall had very pleasing findings. Health, sport and leisure providers are increasingly promoting Push Play; and more GPs are endorsing it through Green Prescriptions (in which they prescribe exercise for their patients).

As the warmer weather approaches we can look to shedding our winter coats and getting into some serious snacktivity... a stroll at lunchtime, walking the dog, attacking the garden or just getting out to smell the spring blossoms. The choice is yours and every little bit helps.

Professor Dave Gerrard
Chairman, Push Play Steering Group

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What is Push Play?

Push Play is the Hillary Commission's nationwide campaign to get more New Zealanders active. It is based on the recommendations of the 1998 Ministerial Physical Activity Taskforce.

Push Play is supported by Local Government New Zealand, the National Heart Foundation of New Zealand, Health Funding Authority, YMCA, Agencies for Nutrition Action and sports trusts throughout New Zealand.

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The Push Play TV advert...

man with dog

  • More than 40% of people aged 40+ saw it when screened in May/June.
  • According to 70% of viewers the advert delivered a clear 'get active' message.
  • It was judged the 10th most memorable advert in May (despite being outside the top-100 most frequently-screened adverts).

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Push Play Update

Mayor's workout Push Play is set to swing into summer with many events planned around the country. The campaign has been widely supported since its was launched by 43 centres. These events involved regional sports trusts, councils, YMCAs and health providers. A large amount of media coverage has been generated, ranging from TV news to local newspapers.

The Hillary Commission's Push Play project leader Nigel Cass says the campaign's 'get active' message has been met with great enthusiasm. While 30 minutes of physical activity a day is recommended, even small amounts can improve a person's health and wellbeing.

"We can all be more active in our daily lives. Push Play is working to help people recognise opportunities to be active - and make the most of them," he says.

Coming up:

  • TV ads - the second round is now under way, ads will run again in January.
  • Walks nationwide for International Year of Older Adults
  • Push Play resources in Maori, Taakaro Taakaro [pic of Maori Push Play brochure cover and link to He Oranga Poutama page on HC Website]
  • A Push Play workplace resource is to be developed in partnership with the National Heart Foundation of New Zealand. Watch this space for more on the workplace resource.

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Suzy Says...

Suzy Aiken with Mark Blumsky Television personality and fitness advocate Suzy Aiken (pictured with Wellington Mayor Mark Blumsky) has a new role as a Push Play ambassador. She is promoting the campaign through the media and by helping host a range of community events.

Suzy says "The messages in Push Play are totally consistent with the way I try to live my life. Being physically active is one of the best ways to achieve good health."

Push Play is the symbol for active opportunities that are:

  • fun
  • just 30 minutes per day
  • of moderate intensity
  • welcoming to new participants

Your organisation can be part of Push Play. Push Play brochures, posters and activity leaflets are available for you to display and distribute to your people. To find out how you can be part of Push Play:

Contact:
Nigel Cass
Hillary Commission
(04) 496 3987
nigelc@hillarysport.org.nz

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Mayoral Challenge - Fitness Focus

We're fitter, healthier, sharper! That's the word from four mayors who signed on as role models for the Push Play Mayoral Challenge. Seventy of the country's 74 mayors have taken up the challenge to improve their own fitness, while supporting local initiatives aimed at getting people active.
Here's what our active mayors say...

Sukhi Turner

  • Sukhi Turner, Dunedin, has had an exercycle installed in her office which she rides as often as she can. She also takes the stairs instead of the lifts, springing up and down the four levels between her office and car park - and walks to city appointments.

  • Don Riesterer, Opotoki, maintains his fitness by devoting the first hour of every day to farm work. It has, he says, helped keep severe flus and sickness at bay for several years. "Feeling fit helps keep me on top of things. I think more clearly and make better decisions." he says.

  • Joan Williamson, Taupo, works out on her glider-exerciser twice a day and tries to do everything with a little more vim and vigour. As a result her muscles and joints, she reports, are definitely more supple. She also preaches what she practises: "I'm always talking about the Push Play campaign and the benefits of being physically active - because I believe in it. If you think about it you can be more active everywhere you go and in everything you do."

Mark Blumsky

  • Mark Blumsky, Wellington, got a reality check when he rated 'poor' in a fitness test carried out on the radio waves. Blumsky now hikes to all his city meetings on foot - his staff allow time for walking when they make his appointments. Mark has signed up for a 12-week gym course and decided to go alcohol-free for a month, not that he needs to, as part of his new fitness focus.

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Fit Food Challenge

More than half of New Zealanders are obese or overweight - and overweight men face greater health risks than women.

That's why men are the targets of Agencies for Nutrition Action's Fit Food Challenge, launched on Father's Day and aligned with the Push Play campaign.

The Fit Food Challenge is a media, posters and brochure campaign supported by nutrition and physical activity groups around the country. Kicked off by four forums for health workers, the campaign encourages men to eat breakfast, cut the fat, snack smart, power up on fruit and veges, and generally be more active.

Men are invited to take up the challenge during the Rugby World Cup. Those who do can enter a competition to win one of five Rembrandt suits.

Agencies for Nutrition Action is an incorporated society. Its members are the Cancer Society of New Zealand, New Zealand Dietetic Association, New Zealand Nutrition Foundation, Te Hotu Manawa Maori and the National Heart Foundation of New Zealand.

  • 52% of New Zealanders are overweight or obese compared with 46% eight years ago.
  • Mean body weight has increased by 3.2kg over the past eight years.
  • 55% of New Zealand men are overweight or obese compared with 49% of women.
    (Source: National Nutrition Survey 1999)

Contact:
Sue Zimmerman
Chief Executive Agencies for Nutrition Action
(09) 486 3957
Agencies for Nutrition Action

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Push Play with Active Christchurch

Active Christchurch Tai Chi, line dancing and petanque are among many new activities being taken up by Christchurch people as part of Push Play. Christchurch health and sport providers have grabbed at the opportunity to link Push Play with their thriving local programme, Active Christchurch. The partnership of Push Play with Active Christchurch will be launched with a walk and gala day at New Brighton on 31 October.

Christchurch is working hard to promote Push Play at the local level. Christchurch City Council, Sport Canterbury, Heart Foundation, Crown Public Health and the YMCA are partners in 'Push Play with Active Christchurch'.

"We want Christchurch people to see the link between a national campaign with television exposure to opportunities available in their own city," says Lisa Gregory, Sport Canterbury's active living coordinator.
"Working together to promote the same messages can only increase the number of active people in our city. We want to develop a region of 'active attitudes'".

Push Play with Active Christchurch will involve assessment and grading of community physical activity classes with the information being made public via database. It caters for complete couch potatoes through to those who can take part in one-hour exercise classes. People who call the 0800 Active line are given information as to activities that will best suit their needs and fitness level.

Contact:
Lisa Gregory
Active Living Coordinator, Sport Canterbury
(03) 377 0948
lisa@sportcan.org.nz
Sport Canterbury

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Active YMCAs

The YMCA's nationwide Bring a Friend promotion has introducing many new faces to physical activity. Linked to the Push Play campaign, the promotion urged members to drag at least one friend off the sofa for some physical activity. It has led to spin-off activities and classes in several regions, and these will be built on with a national YMCA Push Play event next year.

Spin-off activities from the Bring a Friend promotion include:

  • Invercargill YMCA working with the local Workingman's Club to get more of its 3,000 members active.
  • North Shore YMCA launching an Ezy Movers class at the Northbridge Retirement Village.
  • Hamilton YMCA offering free weight training in co-operation with Paralympics NZ.
  • New Plymouth YMCA running Move & Groove aerobics classes for kids.

Contact:
Gill Genet
YMCA spokesperson for Push Play
(03) 329 8774
gillg@mx.voyager.co.nz
YMCA

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cities taking to their feet Cities Taking to Their Feet

The six cities hosting City On Its Feet events are Whangarei, Hamilton, Palmerston North, Nelson, Dunedin and Invercargill. They will join Rotorua in taking to their feet to coincide with National Heart Day next February.

In each city, people will be urged to walk or bike to work or school that day. The City On Its Feet events is a joint initiative between the Heart Foundation and local sports trusts, and all are aligned with the Push Play campaign. Participants buy a badge with a lucky number which may win them a major Air New Zealand travel prize or one of many locally sponsored prizes.

Rotorua set the pace in September in holding its second successful City on Its Feet promotion during National Heart Week. People in the Bay of Plenty took to the streets in an event that has become a model for other cities. Invercargill has also held its first event.

Heart Foundation Physical Activity Manager Alan Lloyd says one of the reasons for the popularity of City on Its Feet is that people can enjoy snacktivity as part of their normal day, which is a change from setting aside time at the weekend. "Children can join in on the way to school, adults can be involved as they're going to work." He says health agencies are increasingly recognising the value of working together to spread their messages. "We're all working towards the same ends. It makes sense to draw strength from each other."

next pageContact:
Alan Lloyd
Heart Foundation
(03) 366 2112
AlanL@chch.nhf.org.nz
National Heart Foundation

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Current Issue | Summer 2000 | Winter 2000

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