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New Zealand 2000

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Winter 2000 | October 1999

November 2000

The Chairman Says...
Olympic Launch for Push Play
The Push Play Mantra
What is Push Play?
Have You Pushed Play Today?
Sponsor Spreads the Word
A Word from the Ministry of Heath
Push Play Mayoral Challenge
Hey Dad! Come swimming with me
Award Winning Support From Councils
NZ Physical Activity Guidelines on the Fast Track
Healthy Workplaces, Healthy Lives


The Chairman Says...

Four years since I led the NZ team to the Olympics, the Games have again reminded me how joyous is the celebration of physical prowess and attainment. Now that spring has sprung and the daylight hours seem longer I hope the Push Play message can make all New Zealanders champions in their battle against inactivity. Our wonderful environment and opportunities of summer offer us a great chance to shun the sofa and remote — get active.

The Push Play committee will meet before Christmas to decide on the future direction of the campaign. In the meantime, I have been delighted to learn that more GPs are 'prescribing green' to get patients active. Anecdotal feedback from several providers (such as sports trusts and gyms) indicates that more opportunities are being created — or should be created — for people to become more active more often.
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Prof Dave Gerrard
Chairman, Push Play


Olympic Launch for Push Play

Push Play's spring campaign was launched as New Zealanders enjoyed the Olympic 'telefeast' on our screens during September.

The Push Play advertisements were screened around high-profile Olympic events such as rower Rob Waddell's gold medal winning race, equestrian champion Mark Todd's medal ceremony and the New Zealand women's hockey matches.

TVNZ's viewership for the Olympics was up 70 percent across all zones, with coverage reaching 82 percent of all adult New Zealanders. Each of these viewers is estimated to have seen the Push Play advertisement five times. For every $1 spent on advertising by the Hillary Commission, TVNZ provided $1.50 worth of free airtime.

Hillary Commission Push Play project leader Nigel Cass said it was great to launch the spring campaign in such a high-quality sporting environment.

"We're delighted with the profile Push Play was given. Our thanks to TVNZ who supported the campaign and made sure so many New Zealanders saw the 'get active' message," he said. Nigel said Push Play had involved people nationwide since its launch 18 months ago. Mayors, council staff, regional sports trust personnel and media were continuing to play a big part in its success.

"Well done to everyone who has taken up the Push Play challenge. The more we can do to get New Zealanders out there and active, the better."

Contact:
Nigel Cass
Team Leader Active Living
Hillary Commission
(04) 496-3987
nigelc@hillarysport.org.nz


Walking the pet pigThe Push Play Mantra

Many have wondered what the lyrics in our advert say. Written specially for it, they are:

"Jump around — yes your body can move"

"Move around — yes your body can sweat"


These two lines are sung in reggae style and, in case you were wondering, are repeated throughout the advert.


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What is Push Play?

Push Play is the Hillary Commission's nationwide campaign to get more New Zealanders active. It is based on the recommendations of the 1998 Ministerial Physical Activity Taskforce. Push Play is supported by Local Government NZ, the National Heart Foundation of NZ, Health Funding Authority, YMCA, Agencies for Nutrition Action and sports trusts throughout New Zealand.


Have You Pushed Play Today?

Have you Pushed Play Today? Push Play is set to challenge all New Zealanders to get active!

High-profile billboards and a series of 15-second TV 'teasers' will challenge us to build more physical activity into our lives.

The TV teasers to be screened in the New Year will run alongside the main Push Play advertising message. They will aim to get people thinking about how they could push play more as part of their daily activities. Research shows that even small amounts of regular physical activity can have significant health benefits.

And look for the Push Play billboards going up soon in Auckland and Wellington. In a bold and fresh approach, these will capture the spirit of the Push Play campaign and show how everyday activity can be turned into beneficial exercise.

Contact:
Nigel Cass
Team Leader Active Living
Hillary Commission
(04) 496-3987
nigelc@hillarysport.org.nz


United Networks Sponsor Spreads the Word

Push Play's major sponsor UnitedNetworks has been spreading the Push Play message by getting involved in other sporting sponsorships with regional sports trusts.

UnitedNetworks serves around 550,000 New Zealanders as the country's largest electricity lines company and gas distributor.

The company sponsors the UnitedNetworks Wellington Round the Bays Fun Run/Walk; in Auckland the Harbour Masters Games 2000, and in the Bay of Plenty the UnitedNetworks Lake to Port Challenge.

Chief executive officer Dan Warnock said his company saw contributing to the communities in which it operates as an important goal.

"Our support of the Push Play campaign and other sporting events is an excellent way to achieve this," he said.

Contact:
Ralph Little
External Relations Manager
UnitedNetworks
(09) 979-4000
www.unitednetworks.co.nz

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A Word from the Ministry of Heath

Increasing the level of physical activity will be a priority under the Government's new health strategy to be launched in early December.

Developed by Health Minister Annette King, the strategy sets down areas for short-term action by the new district health boards. In addition to increasing activity, these include improving nutrition, reducing obesity and smoking and minimising the harm caused by excess alcohol intake and illicit drug use.

Ministry of Health senior analyst Mark Booth said the Ministry would continue to support the work of the Hillary Commission in developing strategies such as Push Play and Green Prescriptions. "Research findings show us that a lack of physical activity is responsible for around 2000 deaths a year. New Zealanders need to know that just 30 minutes a day of moderate exercise can bring health benefits," he said.

Contact:
Nigel Cass
Team Leader Active Living
Hillary Commission
(04) 496-3987
nigelc@hillarysport.org.nz


Push Play Mayoral Challenge
Buller

  West Coast/Tasman MP Damien O'Connor
West Coast/Tasman MP Damien O'Connor with the torch.
The West Coast's three mayors carried the Olympic flame in taking up the Hillary Commission's Push Play Mayoral Challenge.

The Mayoral Challenge is an annual event for the country's sports trusts. Mayors are challenged to push play by promoting just 30 minutes activity a day as a way to improve health. Seventy mayors from around the country support the campaign through various community activities.

Sport Buller decided to link its Mayoral Challenge to the biggest event on the sports calendar — the Olympics. The Buller, West Coast and Westland Mayors all took part in the torch relay, which ran from Karamea to Haast. They were joined by local personalities and hundreds of school children. Buller's Mayor Pat O'Dea, the local fire chief and a firm believer in taking regular exercise for health, challenged his councillors to join him on a 3km walk. West Coast/Tasman MP Damien O'Connor completed a 3km run.

David Baird, Sport Buller District Manager said the relay was a great success both in terms of participation and organisation. "More than 3,000 people took part, including 40 schools and a host of other clubs and organisations."

Contact:
Shayne Barry
Sport Buller
(03) 789 6779
sport@bul.sporttasman.org.nz


Wellington

Sport Wellington had a captive audience of rugby fans for its Top Town-style Mayoral challenge at the city's WestpacTrust Stadium.

The challenge was held as part of the pre-match entertainment for the Wellington-Waikato NPC rugby match. This was an obvious choice of venue given the huge crowds that turned out regularly to enjoy the capital's new venue.

Mayors and councillors from the region's local authorities competed in three teams, while the Push Play message was promoted on the big screen, and through music and an MC.

Sport Wellington sponsorship and event manager Danny Comeskey said they were happy with the success of the event and with getting the Push Play message out to thousands who had turned out early for the match despite poor weather.

Contact:
Maria Roddick
Sport Wellington
(04) 380-0142
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Hey Dad! Come swimming with me
YMCA Gets Families Moving

More inactive family members will be lured off the sofa when the YMCA extends its Push Play Family Activity Challenge next year.

The success of this year's first nationwide challenge has prompted YMCA organisers to cast their net wider next time to get more people enjoying physical activity.

The challenge encourages Kiwi kids to get their inactive family or whanau members moving for at least 30 minutes at a time. This activity is then recorded on YMCA Push Play cards, and entered in a draw for prizes.

The YMCA's Gill Genet says much of the first challenge's success was due to the fun and social time people had while taking part in activity. "Those are the best reasons to get active, that's what keeps people coming back for more," she said.

The YMCA is also planning to develop a resource for use in schools, available through the internet. This will back up the YMCA Push Play cards, aiming to get kids understanding and talking about the importance of physical activity.

Gill said the YMCA-Push Play partnership was working well but there was still work to be done. "People are becoming more aware of the health benefits of being active but our challenge is still to get people from thinking about exercising to actually doing something."

Contact:
Gill Genet, Push Play campaign spokesperson YMCA
(025) 329-835
gillg@ymca.org.nz


Award Winning Support From Councils

Three councils have received awards for providing exceptional support to sport and the Push Play campaign.

Christchurch City Council, Tauranga District Council and Tararua District Council received the first Push Play awards from Sir Brian Lochore at this year's Local Government New Zealand conference. Sir Brian credited councils for much of the incredible progress the Push Play campaign is making in our communities. Around 55 percent of New Zealanders are now aware of the Push Play campaign.

"Council support has provided key opportunities for people to be active in our parks, playing fields, pools and sports centres. Without councils there would be fewer opportunities for people to enjoy physical activity."

In congratulating each of the winning councils, Sir Brian said encouraging people to be more active was a community issue. "These councils are leading the way in creating healthier communities."

Push Play Award The Winners...

  • Christchurch City Council used its Active Christchurch campaign to link the Push Play TV advertisements with local promotions for residents.

  • Tararua District Council members started regular lunchtime walking groups through Dannevirke streets.

  • Tauranga District Council abolished playing field charges and established partnerships with the Community Trust of Tauranga to open the Mount Action Centre, a major indoor sports centre.
Contact:
Nigel Cass
Team Leader Active Living
Hillary Commission
(04) 496-3987
nigelc@hillarysport.org.nz

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NZ Physical Activity Guidelines on the Fast Track

Health and fitness industry providers, local authorities and GPs will be more united in their drive to get Kiwis active when New Zealand's Physical Activity Guidelines are released shortly.

The guidelines were developed following a recommendation from the Physical Activity Steering Group. They are based on Australia's physical activity guidelines, which took three years to develop.

The NZ guidelines will complement Push Play's 30-minutes-a-day message. They will give health providers clear, consistent standards to use in their work, providing simple, positive messages about the daily physical activity.

The idea was first introduced at the ANA Forums, held across New Zealand earlier this year. Workshops at the forums produced excellent feedback that was used in drafting the guidelines.

Thanks to everyone who made submissions on the guidelines, which are scheduled for release in December.

Contact:
Alicia Drake
Project Officer Active Living
Hillary Commission
(04) 496-3980
aliciad@hillarysport.org.nz

Healthy Workplaces, Healthy Lives

Improve your quality of life by making healthy choices at work.

Lets get moving book cover That is the focus of Let's Get Moving, a physical activity "toolkit" for the workplace due for release soon. The kit contains various resources that set down how to improve the work environment to enable healthy behaviour and provide opportunities for people to make healthy active choices.

Let's Get Moving was developed by the National Heart Foundation and the Hillary Commission and is an extension of the National Heart Foundation's Heartbeat Challenge programme. It is based on the recommendation that just 30 minutes of activity a day can make a real difference to a person's health and wellbeing.

Workplaces are potentially the single most effective place to reach adults: two-thirds of New Zealand adults over 15 years are employees, and 60 percent of their waking hours are spent at work. Survey findings show that if people feel valued they want to come to work and perform well. The kit is scheduled for release before Christmas.

Contact:
Andrea Healy
Hillary Commission (04) 496-3992
andreah@hillarysport.org.nz

"Just 30 minutes of physical activity taken regularly will benefit the health of everyone"
US Surgeon General 1996
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Winter 2000 | October 1999


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